205 Why?

I blogged previously about WWE's attempt at "brand diversity" within their properties. What works and what doesn't.

But the more I watch RAW, the more I struggle to understand why they have a show called 205Live.

Stars from 205 Live are REGULARLY shown wrestling on RAW. In fact, the title recently changed hands during a RAW match!  (Towzawa won, and then promptly lost it back to Neville at Summerslam.  Thus negating the power of the brand and value of Towzawa's win within 7 days)

And last night, Enzo made his "move" to 205 Live by....wrestling a match on RAW! So what kind of "move" is it if we still see you?! Shouldn't your move to another brand be a PHYSICAL move. As in "you gotta go. See you later".

I can name almost every Cruiserweight on the 205Live roster. Is it because I watch 205Live? No, it's because I watch RAW and I see them there EVERY WEEK. No, really, every week you can expect at
least 1 match featuring the 205 Live cast...and I cannot count how many times You and I have watched Neville defend the Cruiserweight on RAW.

Do you see guys from NXT showing up on Smackdown for a match or two and then going back to NXT?  Rarely.   Do you see RAW roster members showing up on Smackdown for a week or two and then going back to RAW?  Hardly.  And no, Cena doesn't count...he's a "Free Agent", remember?

So we have a "brand" called 205Live that has no unique value. There is no need to invest in watching the show on the network. You'll see the stars of this show on RAW soon enough, and you can almost be GUARANTEE that the title will change hands on RAW or on a "Pay Per View"...but certainly not on their home show.

Either bolster this "brand" or admit it's a sham.
One tournament does not a brand make.